Playnsz — Designing Motion Into Identity
When Playnsz, an emerging sportswear brand, approached us, the brief was simple but ambitious:
Build a brand identity that reflects energy, movement, and the performance-driven world of sport — while creating a design language that can scale across every garment and customer touchpoint.
PROJECT CONCEPT
The Brand Objective
Sportswear is not just about clothing — it’s about the attitude of those who wear it.
Our task was to create a brand system that captured:
- Agility
- Discipline
- Confidence and Performance
Playnsz wanted their brand to feel active even when static — where design itself reflects motion.
Crafting the Logo
We designed a clean, sharp logo inspired by the flow and rhythm of athletic movement. Subtle angles create a sense of motion, while subtle typography delivers strength and confidence — perfectly mirroring the brand’s performance-first DNA.
Extending the Identity
Beyond the logo, we developed a complete brand system:
- Product tags
- Packaging labels
- Size stickers
Every piece was crafted to stay consistent across both retail and e-commerce platforms, maintaining brand integrity at every customer touchpoint.
A Brand Built for Scale
The result is a future-proof identity that positions Playnsz to scale confidently as it grows — a visual system that feels premium, adaptable, and ready for India’s fast-expanding sportswear market.
