Winsand — Where Seating Becomes an Experience
Seating isn’t just about design.
It’s where comfort meets craftsmanship — where people pause, work, dine, relax, and live. Winsand came to us with a bold vision:
Build a brand that doesn’t just sell chairs — but curates seating experiences.
PROJECT CONCEPT
The Brief: Design the Brand DNA
Our challenge was to extract the soul of Winsand and give it a visual identity that reflects:
- Elegance without excess
- Comfort without compromise
- Style without shouting
This wasn’t furniture branding. This was lifestyle branding.
The Logo: Sculpted Like A Chair
Inspired by the graceful curves of Winsand’s chair designs, we sculpted the logo to feel like an extension of their product:
- Smooth, flowing forms that echo ergonomic design
- Balanced typography that reflects both stability & sophistication
- A minimal emblem that sits comfortably across digital and physical touchpoints
Every stroke was carefully calculated to visually whisper:
“You don’t just sit on Winsand. You settle into it.”
The Website: Digital Comfort
We then translated this brand language into a website that mirrors the same core philosophy:
- Clean, breathable layouts
- High-resolution product storytelling
- Effortless navigation
- Elegant motion design that feels as smooth as sitting on a Winsand chair
The website became more than just a catalogue — it became a digital showroom, inviting architects, designers, and customers to experience Winsand’s craft visually.
The Result: Brand Built for Longevity
In a market filled with transactional product branding, Winsand now stands apart — positioned as a premium seating experience brand ready to scale across industries and verticals.
Magic Lantern Studios helped lay the foundation — blending strategy, design, and digital to build a brand that truly seats itself in people’s memory.
