Versace — Capturing Luxury, Framed in Elegance
In an ambitious creative pursuit, we conceptualized and produced a spec commercial for Versace, bringing to life the essence of luxury, elegance, and timeless sophistication that defines one of the world’s most iconic fashion brands.
PROJECT CONCEPT
Our goal was to translate Versace’s global identity into a cinematic fragrance film — merging artistry, brand essence, and immersive storytelling in every frame.
- We transformed a minimal space into a meticulously built artificial beach set, replicating the atmosphere of a sun-drenched paradise.
- Every element — from set design to lighting — was orchestrated to capture the sensuality, vibrancy, and mystique synonymous with the Versace name.
The Production Approach
With an intimate crew and controlled setup, we focused entirely on the product’s visual language:
- Close-up hero shots showcasing the perfume’s design details
- Dynamic beach visuals to evoke freedom, elegance, and summer vibrance
- Stylized slow-motion movements to build cinematic depth
Each frame was composed to reflect the luxurious lifestyle Versace represents, while making the fragrance itself the true protagonist.
Full In-House Post-Production
Every phase of post was executed entirely in-house at Magic Lantern Studios:
- Precision color grading — emphasizing rich tones, golden light, and vibrant highlights
- Meticulously curated music — enhancing the emotional rhythm of the film
- Sound design & mixing — creating a fully immersive multisensory experience
Our post-production team ensured that every second of the film resonated with Versace’s visual and brand DNA.
The Impact
Upon release, the spec commercial generated:
- Strong industry attention
- Positive response from audiences and creative peers
- New conversations around future collaborations
The Outcome
This Versace spec film remains a signature showcase of Magic Lantern Studios’ creative range — blending high-end product cinematography, art direction, and storytelling to build a film that’s both visually captivating and brand-perfect.
