Bolt Cold Brew Coffee — Energizing A Brand, Drop by Drop
When Bolt Cold Brew Coffee approached us, the vision was clear:
Build an energizing, youthful brand presence that reflects their product’s core promise — instant natural energy, anytime, anywhere.
PROJECT CONCEPT
The Brand Build
We started by crafting Bolt’s complete brand identity, blending:
- Vibrant packaging design
- Clean, energetic typography
- Shelf-ready visual presence
Every design decision was made to capture Bolt’s refreshing positioning while standing out in a highly competitive beverage space.
3D Animation & Product Visualization
To bring the Bolt experience to life across digital platforms, we created a series of high-impact 3D animated videos, showcasing:
- Product features
- Flavour shots
- Pour sequences
- Dynamic motion graphics
These videos became centerpieces for Bolt’s digital ads, website, and social promotions — instantly communicating freshness, energy, and product appeal.
Ad Films with Athletes — Raw Energy on Camera
Taking the brand storytelling even further, we conceptualized and produced Two fitness-driven commercials featuring CrossFit bodybuilders:
- Shot with minimal crew & equipment
- Capturing raw performance, strength, and high-energy movement
- Seamlessly integrating Bolt Cold Brew Coffee as a fitness companion
Despite the compact production setup, the final films delivered cinematic quality — fully aligned with Bolt’s brand personality.
Digital Ads & Performance Marketing
Alongside content creation, we executed Bolt’s paid digital campaigns — delivering exceptionally strong results:
     Cost Per Click (CPC): ₹3/-
     Highly optimized ad performance
     Maximized brand reach and return on investment
The Outcome
What started as a brand identity project evolved into a 360° brand building partnership — covering: Branding, Packaging, Video content, Commercials, Performance ads
Bolt Cold Brew Coffee stands out as a fast-growing brand with a sharp identity, dynamic content ecosystem, and highly efficient digital presence — all powered by Magic Lantern Studios’ creative + performance capabilities.
