Audi India — Capturing Luxury, Delivering ROI
When Audi India partnered with Magic Lantern Studios, the objective was clear: craft an ad film that reflects the bold power, elegance, and engineering precision of the Audi RS5, despite extreme production limitations.
PROJECT CONCEPT
The Challenge
Unlike a typical automotive film shoot, this project had multiple restrictions:
- The RS5 vehicle couldn’t be taken outside the showroom
- Shoot had to be executed entirely at night
- Limited to only 3 people inside the showroom & Tight delivery timeline
For a brand like Audi, the stakes were high — but so was the opportunity.
The Creative Approach
With strategic pre-planning and agile execution, we built a cinematic experience inside the showroom itself:
      Minimal lighting setup — to create sharp highlights and reflections
      Selective framing — showcasing the curves, interiors, and key design features
      Color psychology — choosing the RS5’s iconic vibrant red variant to command visual attention
      Precision camerawork — using controlled movements and angles to create drama and luxury
Despite equipment and space limitations, we turned these constraints into creative advantages, amplifying the RS5’s commanding presence.
Post-Production Excellence
In post, our team polished every frame:
     Clean, sharp color grading that enhanced Audi’s premium red tones. Â
     Slick editing pace matching the RS5’s performance persona
      Subtle sound design to amplify the luxury appeal
The end result was a cinematically powerful ad film that elevated the RS5’s image while staying fully aligned with Audi’s global brand standards.
The Impact
The campaign delivered exceptional business outcomes:
     Audi India enthusiastically released the film across official digital and social channels
     The film received widespread engagement from both Audi enthusiasts and prospective buyers
     Direct contribution to 2 Audi RS5 sales within days of release
     Delivered an outstanding ROI of 388.5% — ₹3.88 generated for every ₹1 invested
Client Endorsement
Audi India’s leadership team recognized the creative excellence and production value delivered under highly challenging conditions — further cementing Magic Lantern Studios as a trusted creative production partner.
The Outcome
With this campaign, we successfully transformed constraints into creativity — delivering an ad film that captured the essence of Audi RS5’s luxury and performance, while also generating real business results.
