Sitamraju Foods — Building Brands, Designing Growth
Sitamraju Foods, a pioneer in India’s retort food technology space, partnered with us to build their entire visual identity — from the foundation up. What began as a single engagement evolved into a complete 360° brand-building partnership across multiple verticals.
PROJECT CONCEPT
The Challenge
Sitamraju Foods came to us with a vision:
Build a strong, versatile brand that can house multiple sub-brands, capture attention on shelf, and establish global digital presence.
Our mission:
- Create a master brand identity
- Design unique sub-brand systems
- Deliver standout packaging
- Build a user-centric website
- Develop a powerful business profile for partners & investors
Brand Identity & Logo Development
We started by creating the primary logo for Sitamraju Foods — a mark that reflects trust, quality, and innovation.
Beyond the master brand, we developed distinct visual identities for their two sub-brands:
- Desi Food Company — designed to reflect authentic Indian flavors with vibrant, approachable aesthetics.
- Milletry — crafted with a bold, modern edge to appeal to premium and export markets.
- And few more sub brands
Every logo was built to feel unique, yet connect under the Sitamraju umbrella with cohesive brand architecture.
Packaging Design
We approached packaging as a critical marketing tool, blending:
- Shelf presence with consumer appeal
- Vibrant color systems unique to each brand
- Clear product communication
- Consistency across SKUs while maintaining individuality
The packaging design elevated all the brands — positioning them competitively across retail, export, and digital platforms.
Website Design
For Sitamraju Foods’ online presence, we designed a dynamic, fully responsive website that unified the brand architecture across all three sub-brands. The platform offers easy navigation to explore the complete product range, with a global-ready content structure built to serve both B2B and B2C audiences. Through carefully curated product imagery and consistent design language, the website delivers strong visual storytelling — positioning Sitamraju Foods as an international-ready food brand.
Business Profile Presentation
We developed a comprehensive corporate profile that effectively communicates Sitamraju Foods’ brand journey. The profile showcases the company’s rich history, diverse product range, sub-brand highlights, export capabilities, and partner-focused business offerings. This presentation has become a powerful tool for investor meetings, trade partnerships, and global market expansion conversations.
Retainer Partnership Built on Trust
Sitamraju Foods discovered us through our Instagram portfolio, which instantly resonated with their brand vision. Impressed with our ability to deliver on time, on-brand, and with creative precision, they quickly entrusted us with multiple verticals. What began as a project-based collaboration evolved into a trusted retainer partnership — leading to ongoing projects across product launches, marketing assets, and continuous brand growth.
The Outcome
Through strategic design execution across branding, packaging, digital, and corporate communications, we’ve helped Sitamraju Foods build a scalable brand system, distinct product packaging, a global-ready digital presence, and a premium business profile. This project remains one of our most holistic brand-building collaborations — showcasing Magic Lantern Studios’ full-spectrum creative capabilities across industries.
