U.S. Polo Assn — Celebrity Campaigns & Post-Production Collaborations
When U.S. Polo Assn, one of the world’s most recognized fashion brands, partnered with us, it marked a creative milestone — allowing us to deliver high-impact ad films and specialized post-production services for multiple national campaigns.
PROJECT CONCEPT
The Celebrity Collaboration
Our first major engagement featured Bollywood star Arjun Rampal as the face of U.S. Polo Assn’s multi-brand collaborations.
The campaign covered multiple film deliverables:
- Partnership campaigns for Myntra & Shoppers Stop
- A heartwarming Father’s Day special film
Despite limited shoot locations and fast-tracked permits, our team executed:
- Celebrity handling & coordination
- Multi-brand integration
- Story-driven emotional narratives
Every frame blended U.S. Polo Assn’s premium fashion sensibility with relatable storytelling and wide digital appeal.
The Post-Production Partnership
Following the success of the Arjun Rampal campaign, U.S. Polo Assn further trusted us to collaborate on a dedicated post-production project for one of their internal campaigns.
For this project, we handled:
- Advanced color grading
- Frame-by-frame visual enhancement
- Precision sound design
Our post team worked closely with U.S. Polo Assn’s marketing division to ensure that every final asset matched the brand’s global quality standards, ready for digital, in-store, and retail promotions.
Backed by Brand Leadership
Throughout these campaigns, we received constant support from:
Amitabh Suri — CEO, Arvind Brands (Parent company of U.S. Polo Assn)
Deepansh Bhargava — VP Marketing, Arvind Brands
Their trust and collaborative involvement allowed us to deliver highly polished, on-brand creative assets across multiple touchpoints.
The Outcome
The combination of celebrity-led storytelling and expert post-production delivery helped strengthen U.S. Polo Assn’s digital presence across platforms — building audience engagement and reinforcing the brand’s leadership in India’s fashion industry.
For Magic Lantern Studios, this continues to be a defining partnership — demonstrating our ability to manage both full-scale productions and high-end finishing with equal precision.
